Analyse the main problems Marks & Spencer (M&S) faces in its business environment.

1. Introduction This reports aim is to analyse the main problems Marks & vitamin A; Spencer (M& axerophthol;S) faces in its business environment. In order to dot to the close to critical issues the report is divided into several sections, kickoff with an compend of the broader macro and little environment leading to focus on internal organizational problems afterwards. Thus, a broader picture is examined first and thusly narrowed down to to a greater extent detailed analyses as parable 1 shows: Illustration 1 Main Topics of the Marks & Spencer Analysis Having set the most critical areas a contestation of recommendations volition be translated before ending the report in form of a final conclusion. 2. Strategic Business analyse 2.1 The Macro Environment Due to lack of unattached info in this case, the PESTEL framework, which is normally applied to analyze the macro environment, dejectionnot provide great help in this discussion. 2.2 The Micro Environment F rom the case, we derriere identify that dress and food are the two sight industries M&S is involved in. These two industries social movement home the common feature of swift change. The pace of technological melioration and the speed of global communications mean more and fleet change now than ever before. This trend, therefore, requires managers to react swiftly to get hold strategies which fit the changing business environment.

Unfortunately, M&S seemed to have done this poorly, as analysts commented: M&S ignored the changes in the market placeplace plot of ground its competitors quickly re acted to changes. The reasons should be anal! yzed by looking scalelike at the micro environment. Before using the five forces pose to analysis the micro environment, the market has to be segmented. However relatively few information for this purview can be careworn from the case. We roughly breakdown the clothing market into three segments numbered from 1 to 3 to which the model will be... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper