retail image study SUMMARY OF RETAIL plan AND BRAND PERSONALITY In a contemporary mass place, retail branding is considered paramount in the retailing execution to influence customer perceptions and drive store choice and loyalty. Ailawadi (2004). digital Marketing Group (2004) defines effective branding as the mark visual, emotional, rational, and cultural image associated with a company or a product. The purpose of having people remember the brand name and unwrap positive associations with that brand is to make their product selection easier and leaven the value and satisfaction they get from the product.
The first store examined, macrocosm Worldwide Appliances at Glendale, would be categorized as a premium home electrical and appliance store. The store has a wide offering from luxury high end mother tongue sound visual equipment to common need based items much(prenominal) as kettles, irons and ovens. Worldwide Appliances branding consists of a coherent caterpillar tread slogan Where the worlds...If you want to get a full essay, revision it on our website:
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