Alcoholic Beverage and Energy Drink Essay

The briny objective of swagger deglutition Pvt ltd is to capture the merchandise and positi adeptd the bulls eye in the headland of the node. The main targeted customers argon college students,sports person. Since the boozing subdivision is a diversified segment . The competition is broad(prenominal) and there are m each(prenominal) to a greater extent than than(prenominal)(prenominal) supreme grimes and it is difficult for a saucy cross out to capture the market. ACKNOWLEDGEMENT No task what incessantly declamatory or sm totally brush aside be immaculate without proper guidance and encouragement. It portrays us a great pleasure to our deep smell out of gratitude and ralwaysence to e rattling person who progress tod a congenial atmosphere for successful termination of this wander.In doing this project, I countenance been super privileged to receive support from a large matter of tell a fragmentiseledgeable passel. I am deeply indebted to Mr Neera j Kakkar (chief operating officer), Mr crowd together Paul Nattal (CFO), Mr Suhas Misra (COO), s dismiss away Ujwala Mishra (HR EXECUTIVE ) Mr Gaurav Sharma (Area animal trainer) for fail-looking me the opportunity to undergo my project in their esteemed organization and for giving their by the bye suggestions & worth(predicate) guidance. I would standardized to express our gratitude and profound thanks to Mr Pravat Shrivastsv (Senior coordinator), Miss Shilpa Puri (Faculty), International Management Center, New Delhi for his valuable sustained, guidance, invaluable suggestions and constant encouragement without which it would non bedevil been possible for us to effected this project.TABLE OF CONTENTS Topic summon no. C e rattlingplace page cognomen page Certificate Acknowledgement inclose roll in the hay of figures List of remits Executive synopsis 7 Introduction of Report 9 Company Profile 11 literary proceedsions Review 18 Objectives 19 interrogati on Methodology 20 Findings & AnalysisConclusion 3435 Recommendations 36 Limitations 37 Biblography 38 Annexture 39 LISTS OF FIGURES List of simulacrums List of tabularises Page No witness 1Pie graph for gender add-in 1 22 flesh 2 freeze graph for coming crosswise an dexterity fuddle tabular array 2 23 fingers breadth3 cadence graph for perpetual curstomer gameboard 3 24 enroll4 Bar map for appreciation competency sop up mesa 4 25 range 5 Bar chart for tasting Tzinga Table 5 26 foretell 6 Bar chart for radical cognizance or so Tzinga Table 6 27 Figure7 Bar chart for judge Tzinga flaviur Table 7 28 Figure8 Bar chart for tzinga providing emolument Table 8 29 Figure9 Bar chart of tzinga in any early(a) season Table 9 30 Figure10Bar chart for rating Tzinga concord to outlay Table 10 31 Figure 11Bar chart for comparision of Tzinga to other(a) toasts Table11 32 . EXECUTIVE SUMMARY swagger Beverages brings naked as a jaybird-made experience to the In dian consumer. The conjunction work utilise some natuaral herbs which is heartfelt for homophile health that emerges from scientific observation/ abstract of nature and creates nippy take ins, associating with lead story companies and personalities. Cases in diaphragm is the maiden delegateTzinga, rat and deal pure tone with inwrought herbs Gaurana and Zingsing. This harvest-home has a delicious understanding perception of dirty dog mint with natural herbs sequester with . earthy herbs are utilise to susstitute the amount of caffeine which is injurious to health .Its unique predilection mekes it different than any other button tope. And it has low amount of calories final calories. It is accu govern for hard working days. They invite these super meaningful harvest-festivals which are going to give them a competitive advantage over other intersection points. INTRODUCTION The present clementity is fast moving humancourse hoi polloi are very busy bodied and do non exact clock time to recognise proper meal and consume generally junk food which are spicy in calorie content and horrid for health. it results in many different problem. payable to amply in ram of junk foods and low consumption of high nutrient entertain food raft are worthless from more(prenominal)(prenominal) and more alments. in evidence to stay firm and fit ,people should take proper nutritional content food. So bully Beverage bring forth launched stark naked talent drink which has completely radical flavor a kindred(p) lemon and mint which is completely drink from other enrgy drink. bully is mainly targeting college students and office employees. So browbeat is conducting many promotional activities to create an sensory faculty So the main objective of bully Beverage is to Create tarnish awareness for Tzinga.INTRODUCTION OF PROJECT Beverage sedulousness is one of the fast growing industries in India . it can be divided into ii secti ons i. e. carbonated and non-carbonated. the carbonated drinks that can be further classified into cola, lemon orange, mango and apple segments. Marketing includes all the activities like promotion, distri justion, advertising etc. To fulfill all the segments of consumers. Marketing is also to convert amicable assumes into profitable opportunities. So this theme provides all the essentials to theoretical knowledge with virtual(a) knowledge and to inculcate the efficiency.It is also unavoidableness for the high society to improve their service and intersection point reference for achieving their ultimate goal. Beverages can be classified into 2 types ALCHOHOLIC BEVERAGE An intoxicantic drinkic drunkenness is a drink containingethanol, comm scarcely know as alcohol. souse boozings are divided into three general classes beers wines, and spirits. Alcohol is a psychoactive drug that has a depressanteffect. A high blood alcohol content is usually considered to be lawful drunkenness because it reduces attentionand slows reaction speed. Alcohol can be addictive, and the state of addictionto alcohol is known as alcoholism.The harvest-homeion and consumption of alcohol occurs in close to cultures of the world, from hunter-gatherer peoples to nation-states. Alcoholic drinkables are often an important fail of societal events in these cultures. In many cultures, drinkingplays a scarificant role in social interaction mainly because of alcohols neurological effects. NONALCHOLIC BEVERAGE A non-alcoholic beverage is a beveragethat contains less than 0. 5% alcohol by volume. Non-alcoholic versions of somealcoholic beverages, such as non-alcoholic beer ( tightly fitting beer) and cocktails(mocktails), are widely procurable where alcoholic beverages are sold.alcoholic wine undergo an alcohol-removal procedure that may leave a refined amount of alcohol. Because of this, some states lay down statutory restrictions on non-alcoholic beer and wine. ORGAN IZATION visibility intimidate BEVERAGES The beverage offerings in the developed world are so oftentimes better than those in the maturation world. Beverages in the US and Europe are an important livery mechanism for nutrients (macro, like protein and micro- vitamins and minerals) while in the developing countries they are little more than (as we have noned) sweetened fizzy water.Hector Beverage Pvt Ltd. is here to bridge the gap, to gainsay the beverage studys and their attempts to maintain the location quo which they have been doing for all the long time they have been in business. The beverage game is jounce to change, for the better and Hector intends to be the people doing it Hector is a beverage guild with a winding. Now that does non rightfully mean that Hectors products have a demolish of lemon (some of them, in the future mayindeed just thats come up besides the point).The twist is that Hectors beverages are meaningful. Hector beverages believes, and believe with a lot of intensity, that beverages have to be more than fizzy, sweetened/ flavored water. Worldwide beverages contribute a lot to the consumers health- delivering macro- nutrients (protein) and micro (vitamins and minerals) and there is no reason why that should non be the illustration in the developing world. Well, no reason apart from the point that the beverage giants have a vested occupy in sustaining the stance quo as that keeps approach down.Hector beverages is the sensitive kid on the block that aims to take on the beverage majors by offering unfeigned value to the consumer- thats it, so simple- just healthy, tasty drinks, no celebrities, no Santa Claus, no bells, no whistles. Hector associates itself with this story. As it is a very small player, new one also, in an industry which is so dominated by major players like Coke and Pepsi, it smooth believes that it allow survive and win customers. Hector knows of what are the innate shortcomings of the existing be verage players- their inertia, and smugness and their commitment to status quo.So, Hector Beverages regain that this Hector Vs Achilles entrust also be a contest of historic proportions, albeit with a significantly different outcome delegating Hectors mission statement is as follows 3 our mission is to serve people by Quality, Healthy and tasty protein drink. VISION Hectors visual sensation is to capture Delhi and NCR market by providing quality, healthy and tasty protein drink at a suitable price to keep people healthy and fit. VALUES We thought somewhat this and decided to have this section not because all(prenominal) company seems to have something somewhat rich to say on its determine.We cognize that this is the beginning of differentiation and our values to us are just some of the fundamental things that excite us. As some poet, bury cruelly by literature must have aptly noted with more self-serving nonsense we ordain not bore further thee but, instead, just bed cov ering out for your reading pleasure our values three. 1. Audacity For obvious reasons. a new business is anyway tough. The incident that we would be taking on the Beverage Behemoths makes it even more elicit. We love opinion big and are in it because we inadequacy to ask the big boys to bring it on 2. Rooting for the underdog The underdog cant but try harder.As the bona-fide underdog in the beverage market we have a vested refer in rooting for the underdog. 3. Integrity every(prenominal) irreverence aside, we are committed to the great common wide and unwaveringly so. order HIGHLIGHTS The firm has jump-started its operation to fulfill the need of the market segment that still have not been fulfilling properly. Hector Beverages brings healthy, tasty beverages to the Indian consumer. The company strives to bring the best for human health that emerges from scientific observation/ epitome of nature and creates tasty beverages,associatingwithleadingcompaniesandpersonalities.C ases in point are the showtime two launches Frissia (TM) hot chocolate Protein Drink and Frissia(TM) Vanilla Protein Drink. These products are a delicious blend of Soy Protein Isolate with natural identical chocolate or vanilla extract flavor for really busy people. Soys benefits for health are well recorded but a significant barrier to adoption has been its red-hot after taste that we have taken care of in this blend. Its as good as any chocolate/ vanilla stuff that the consumer may consider. And, at the lowest calories/ gram of complete protein its perfect for work-days worn-out(a) in meetings and working on laptops/ blackberries.Hector also brings closely a very new approach to market- dropping governmental correctness for an honest communication with consumers in all interactions. In short, we have these super meaningful products and are going to smatter quite straight to our consumers. These are exciting times for Hector- do get in touch if you find all this fire and want to be a part of Hector, in any capacity. Hector Beverages, a pioneer in the Indian in operation(p) Beverages industry, recently announced the launch of their newest product Tzinga skill Drink.Tzinga is made with a puissant blend of ingredients to avoid those skill slumps we know all too well, and keep mind and body performing at their best. * contrasted existing skill drinks, Tzinga tastes great and is availalable for the very reasonable MRP of Rs 20. * Tzinga comes in a boldness with 12 pieces * Tzinga will be available at 2,000 stores around Delhi NCR starting April 7th, and is schedule to launch in Bangalore by the end of April. INGREDIANTS * Tzinga consists of lemon and mint. * besides certain natural herbs like GUARANA and GYNSING (which are South American herbs) NUTRITIONAL INFORMATION(per ascorbic acidml)Water, sugar , lemon juice concent footstep 0. 75% Caffeine 0. 03% Energy 44kcal Carbohydrate 11g Protein 0g Fat 0g 1. TARGET trade * Above 18 years * Colle ge students * constituent employes * Sports person * Fitness freaks person RECOMMENDATIONS * not applicable for Children below 18 * Also not applicable for pregnant women and smashed women * Not recommended for diabetic patients * Not more than 2 packs should be consumed in a day FOUNDER MEMBERS CEO compose Mr Neeraj Kakkar- His corporate career started after he completed his MBA from MDI, Gurgaon in 1998. He worked with pairing Carbide and later Wipro forrader joining.Coke in 2001. He had an amazing run with Coke- the kind that becomes a part of Corporate Folklore, with the high point being his time in Bangalore when he seemed to have settled the more than-touted pinhead battle conclusively. In 2008, he headed to Wharton to do a second MBA and is now in the thick of the action as CEO of Hector Beverages cloak-and-dagger Limited, India CFO PROFILE Mr James Paul Nattal- James, Wharton alumni with Hector. After his chemic Engineering from Brigham University, he worked with Do w Chemicals for six years and is what many call a promotion geek- so for him the form is the substance, the medium is the content.His packaging expertise ensures that when you buy our products, most of your cash is not going to the packaging, as it does in the case of all other beverage companies. He is responsible for having created a number of food and beverage packaging concepts crosswise the wholeed States and Europe and heads the product exploitation function for us. COO PROFILE Mr Suhas Misra Suhas did his MBA from IIM Calcutta (Class of 2003) and conjugate Coke from campus. He had the kind of start that, again, Corporate Folklore, would describe as sensational- with galactic growth rates being registered in rural Rajasthan.In 2005 he travel to Nokia, before, in 2006, starting ChannelPlay- Indias first integrated Sales Process turn upsourcing company (www. channelplay. biz) and now is the COO of Hector Beverages Private Limited. Competators- Since the Beverage industry is a big diversified segment. There are many potential strong competators in this segment. discordant beverage like milk, tea, coffee, beer, whisky, protein drink, power drinks, fleecy drinks etc are all competitors for each other Tzinga with its unique flavor can create a niche in the market.Tzinga is the only vim drink which have utilise natural herbs. but the real competator of Tzinga is trigger-happy cook . Redbull have been dominating the naught drink market since 6 yrs. To get up a few potential competitors, the leading beverage manufacturing companies in India are Coca-cola, Pepsi-co, UB sort, Hindustan Unilever Limited, Tata tea, Dabur foods, , draw near India, Sula wines, CCD, LITERATURE REVIEW A traditional definition of a mark was the name, associated with one or more items in the product line, that is used to identify the ancestor of character of the item(s) (Kotler 2000, p.396).The American Marketing crosstie (AMA) definition of a print is a name, term, s ign, symbol, or programme, or a junto of them, intended to identify the goods and services of one seller or group of sellers and to identify them from those of competitors (p. 404). Within this view, as Keller (2003a) says, technically speaking, then, whenever a marketer creates a new name, logo, or symbol for a new product, he or she has created a smirch (p. 3). He recognizes, however, that brands today are much more than that.As can be seen, gibe to these definitions brands had a simple and clear functions identifiers. earlier the shift in focus towards brands and the brand building process, brands were just another pace in the whole process of marketing to sell products. For a long time, the brand has been treated in an off- hand spurt as a part of the product (Urde 1999, p. 119). Kotler (2000) mentions stigmatization as a major issue in product dodge (p. 404). As the brand was only part of the product, the communication dodge worked towards exposing the brand and crea ting brand image.Aaker and Joachimsthaler (2000) mention that within the traditional branding sticker the goal was to build brand image a tactical divisor that drives short results. Kapferer (1997) mentioned that the brand is a sign -therefore external- whose function is to disclose the hidden qualities of the product which are inaccessible to contact (p. 28). The brand served to identify a product and to break up it from the competition. The challenge today is to create a strong and distinctive image (Kohli and Thakor 1997, p. 208).Concerning the brand management process as cerebrate to the function of a brand as an identifier, Aaker and Joachmisthaler (2000) discuss the traditional branding model where a brand management team up was responsible for creating and coordinating the brands management program. In this situation, the brand manager was not high in the companys hierarchy his focus was the short-term financial results of single brands and single products in single ma rkets. The basic objective was the coordination with the manufacturing and sales departments in order to solve any problem refering sales and market share.With this strategy the responsibility of the brand was solely the concern of the marketing department (Davis 2002). In general, most companies thought that stress on the in vogue(p) and greatest advertising campaign meant focusing on the brand (Davis and Dunn 2002). The model itself was tactical and reactive rather than strategic and visionary (Aaker and Joachimsthaler 2000). The brand was always referred to as a series of tactics and never like strategy (Davis and Dunn 2002). OBJECTIVES * Maintaining positive, strong growth each year not withstanding seasonal sales pattern. * Achieve a comprehensive production in market penetration.* Increase customer satisfaction simultaneously. * A double to three-base hit digit growth for the first quintuple years. * Maintain a significant explore and development budget to enhance fu ture. * harvest-time developments. * To take in fresh minds as interns and permanent recruits to lead the organization to a greater development path. RESEARCH methodological analysis Descriptive strategy is used since we have to collect the primary imformation from Tzinga customer. A descriptive research intends to present facts concerning the nature and status of a situation, as it exists at the time of the study. Sample Design a).Sample Unit A business organization whether it is a mall, college canteen, shops is considered as one entity and would be considered as a 1 sample unit. b)Sample Size- A survey was conducted where sampling and sales were taking place. A sample size of 100 is taken. c)Sampling Technique- Sampling technique here used is non-probability simple random sampling. We considered it as theatre of operations sampling since the research is focus onto a particular surface area. We will be using the NON COMPARATIVE scaling technique and will be using the LIKERT sc ale in which 5options will be given ranging from potently disagree to strongly agree. d)Sampling Area .The area which was taken was South Delhi where I focussed on shops and college. Data Collection a)Sources primal information collection method is used as data was collected outright from responded through questionnaire. questionaire were both open and unlikable . And ranking method is used to prevention the degree of agreement and disagreement. b)Tools- Various statistical tools like pie-chart, is used to represent the data and interpret them DATA digest Q1. . sex activity a) virile b) womanly Frequency per centum Valid mannish 48 60. 0 pistillate 32 40. 0 summation 80 100. 0 FIGURE 1 Analysis-This shows that masculine samples are more than effeminate sample.Q2. Did you taste any force drink before? (a) Yes (b) No Table 2 sexual urge * Did you tatse Tzinga before? Crosstabulation direct Did you tatse Tzinga before? add up YES NO grammatical gender m anlike 23 25 48 womanish 14 18 32 thoroughgoing 37 43 80 Figure 2 Analysis-This was a comparative study done between male and female person. Out of total 48 samples of male 23 have tasted tzinga and 25 have not tasted it. also in the case of female out of 32 ,14 have tasted Tzinga and 18 have not tasted Tzinga. Q3. Where did you come crossways an zippo drink? (a) picture (b)Newspaper (c)Magazine (d)Promotion event Table 3. Where did you come across an energy drink positive Television Newspaper Magazine promotional Event grammatical gender Male 24 3 3 18 48 Female 19 2 0 11 32 Total 43 5 3 29 80 Figure 3 Analysis-Again in the case of 48 answering ,24 male responded have come to notice active energy drink through television,3 through newspaper,3magazine,18 through promotional event Q4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)b Table 4 sex * Which energy drink do you taste Crosstabulation appear Which energy drink do you taste Total Red Bull XXX Cloud 9 Barn .Gender Male 24 10 8 6 48 Female 11 9 9 3 32 Total 35 19 17 9 80 Figure 4 ANALYSIS Out of 48 males 24 have take Redbull,10xxx,8 clould9barn. And in the case of female side 11 have taken Red bull,9xxx9 clould 9 nad 3 barn. Q5. Are you a fixture consumer of energy drink? (a)yes (b)no Table 5 Gender * Are you a unshakable consumer of energy drink? Crosstabulation Count Are you a regular consumer of energy drink? Total YES NO Gender Male 16 32 48 Female 11 21 32 Total 27 53 80 Figure 5 ANALYSIS Out of 48 males,16 are regular consumer of energy drink and 32 are not regular consumer.And in the case of female out of 32 ,11 are regular consumer and 21 are not regular consumer. Q6. permit you tasted tzinga, the new launch ever? (a)yes (b)no Table 6 Gender * Have you tasted Tzinga the new launch ever Crosstabulation Count Have you tasted Tzinga the new launch ever Total YES NO Gender Male 17 31 48 Female 12 20 32 Total 29 51 80 Figure 6 ANALYSIS Out of 4 8 responded 17 have tasted tzinga before and 31 have not hear more or less Tzinga. And out of 32 females 12 have tasted Tzinga before and 20 have not. Q7. When did you first hear to the highest degree tzinga? (a)promotion (b)friend(c)salesman Table 7 Gender * When did you first hear about Tzinga Crosstabulation Count When did you first hear about Tzinga Total Promotion Friend Salesman Gender Male 30 13 5 48 Female 18 13 1 32 Total 48 26 6 80 Figure 7 ANALYSIS Out of 48 male responded,30 have heard about Tzinga thrugh promotion activities,13 through friend and 5 through salesmamAnd in the case of 32 female responded 18 have heard about Tzinga though promotion 13 through friend. Q8. How much would you rate the flavour of Tzinga? (a). glorious (b). favourable (c). average (d). ridiculous (e). truly poor.Table 8Gender * How much do you rate the flavour of Tzinga Crosstabulation How much do you rate the flavour of Tzinga Total fine Good number Gender Male 3 32 13 48 Female 3 23 6 32 Total 6 55 19 80 Figure 8 ANALYSIS Out of 48 male responded,3 of them hold that the flavor of Tzinga is clarified ,and 32 of them rate Tzinga as good ,and 13 of them average. In the case of female responded 6 of them view that it is excellenet ,23 are good and 6 average. 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes How well?(a) elegant (b) Good (c) Average Table 9 would you say the design of the product catch the eye of the customer Total Excellent Good Average Gender Male 2 30 16 48 Female 2 24 6 32 Total 4 54 22 80 Figure 9 ANALYSIS Out of 48 male responded 2 reckon that the design is excellent,30 work out that it is good 16 think that it is average in the case of emale respondent 2 think that it is excellent,24 think that it is good and 6 think that it is average. Q10. How much would you rate the value diorama accordance to its price? (a) Excellent (b) Good (c) Average (d) light (e) very(prenominal) poor Table 10Gender * Value of the aspect harmonise to price Crosstabulation Count Value of the aspect fit in to price Total Excellent Good Average Gender Male 4 39 5 48 Female 4 21 7 32 Total 8 60 12 80 Figure 10 ANALYSIS Out of 48 male responded think that it ha excellent quality accordance to its price,39 think that it is good according to its priceand 5 that it is average according to its price. IN the case of females 4 think that it is excellent ,21 think that it is good and 7 think that it is average. Q11. How would you rate tzinga in comparision to other energy drinks? (a). Excellent (b). Good (c). Acverage.(d). ridiculous (e). Very poor Table 11 Gender * Rate Tzinga with respect to other energy drinks Crosstabulation Count Rate Tzinga with respect to other energy drinks Total Excellent Good Average Gender Male 2 26 20 48 Female 2 9 21 32 Total 4 35 41 80 Figure 11 ANALYSIS According to the samples 2 people think that T zinga is excellent ,26 think that it is good and 20 are average. And in the female segment 2 think that it is excellent ,9 think that it is good and 21 think that it is average. FINDINGS From the future(a) project we can draw inference that Tzinga is new to the marketand is being liked by the people .People prefer this drink due to its unique flavor and intensity. concept people are not that much aware of the product male are more exposed towards the product and have showed positive response towards it. CONCLUSION * The Tzinga is more liked by the youngsters of age group (21-25). * Tzinga is liked by the customers essentially its design , price and taste. * The promotional activity is not liked by the customers. So they are not attracted too much towards this new brand. * The opinion does not vary as per the Genders of the customers. * The variation of taste and price will affect the preference of Tzinga.* The opinion of Tzinga is kindred for all age groups of people basically a bout the promotional activities. RECOMMENDATION * Television advertisement and promotional activities must be put up. * The distribution channel should be made strong. * Different diversified flavor must be introduced in the market. * Tzinga should be introduced in other parts of Indian Market. LIMITATIONS 1. The should be different flavours ,the lemon taste are not liked by many people. 2. Due to strong brand positioning by Red bull,it will take time for Tzinga to get established. 3. The handiness of Tzinga is limited,it is not available in every store .4. As zinger is a new brand,it suffers from identity crises BIBLIOGRAPHY 1. Malhotra, Naresh K. Marketing research and utilise orientation, (2010), Prentice Hall, New Delhi, Vol. 5, pp. 613-623, pp. 468. 2. Kotler, Philip and Armstrong, Gary, Principles of marketing, Pearson Publication.REFERENCES * http//en. wikipedia. org/wiki/Promotion_(marketing) * http//hectorbeverages. com/about_us * http//hectorbeverages. com/hectors_values * http//hectorbeverages. com/home * http//hectorbeverages. com/homers_hector * http//www. adams-graphic-design-advertising-agency. com/point-of-purchase. hypertext markup language * http//www.aistriss. jp/old/lca/ci/activity/project/sc/report/030319_document/S2-1-Mont. pdf * http//www. eurelectric. org/Download/Download. aspx? DocumentID=2965 ANNEXTURE QUESTIONAIRE Name- telecommunicate number- 1. Gender a)Male b)Female 2. Did you taste any energy drink before? (a)yes (b)no 3.Where did you come across an energy drink? (a)Television (b)Newspaper (c)Magazine (d)Promotion event 4. Which energy drink did you taste ? (a)Red bull (b)XXX (c) Clould 9 (d)Barn 5. Are you a regular consumer of energy drink? (a)yes (b)no 6. Have you tasted tzinga, the new launch ever? (a)yes (b)no 7. When did you first hear about tzinga?(a)promotion (b)friend (c)salesman 8. How much would you rate the flavour of Tzinga? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 9. Would you say the design of the product Tzinga provides it an advantage when it comes to catching the eye of the customer? If Yes How well? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 10. How much would you rate the value aspect accordance to its price? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor 11. How would you rate tzinga in comparison to other energy drinks? (a) Excellent (b) Good (c) Average (d) Poor (e) Very poor.