The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, Not rightful(prenominal) Bigger Eric Leininger Senior frailty President May 12, 2010 McDonalds McDonalds inception Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  exploitation Growth From new Units vs. Comp gross sales worldwide Sales Growth* 7.4% parvenu Unit Sales Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In constant currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not fairish BIGGER refocus Refocus on Brand McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In constant currencies bare-ass Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds Plan to profits $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational rightness Financial Financial Discipline  merchandise Marketing leadership Restore Restore relevancy My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance Rebuild Trust Quality Quality Childrens swell up Being Rebalance Rebalance Global and topical anesthetic Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. Clear understanding of consumer similarities and differences acro ss markets Consumer Framework: Consumer W! ho, What, When, Where, wherefore Consumer necessitate 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify line of merchandise and brand building initiatives that will travel 24 Hours Salad admission Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage global insights and marketing assets 4. 4. Ensure local relevancy 5. discover brand...If you want to get a full essay, tell apart it on our website: OrderCustomPaper.com

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